The search marketing campaign that our staff has been working on is in full swing and seems to finally be paying off. I know that we should back off and stop all the overtime but our boss wants us on either the first or second page to rank for office supplies. Our sales have gone up twenty percent with the introduction of the search marketing campaign and that was only just six months ago.

The numbers for the next six months should have us going up in sales another ten to twenty percent and then we are going to back down a bit. One of our brightest associates came up with this idea when he went to an online advertising Raleigh NC convention last year. He was not too sure it would work but after seeing how low our sales had dropped during the last quarter of last year, he thought it would be worth a try.

He brought in all the literature that he had bought at the online advertising Raleigh NC convention and we photocopied it and handed it to everyone in the office to have them all be prepared and understand what we needed to do. Everyone was willing to give it a try and it is now paying off.